Posts

Expand Your Commercial Online Platform Through WooCommerce

Image
So here you are, looking to make a purchase. You click on the website but something looks wrong. It looks different. Is it the design? Who knows, but you really want to buy that product or service so you put it to one side. However, when you get to the point of clicking “pay now” you hesitate. Something simply doesn’t smell right. As if, as soon as you give up your card information, all life’s savings will be drained? We’ve all been there, stuck wanting to make a purchase but lacking the digital economical security of a website to do so. It’s why many sites, when conducting eCommerce, use a plugin for WordPress called Woocommerce. This is a secure, safe and ultimately, very useful tool if you too wish to conduct eCommerce. At Shape the Market, we recognise how online business requires security. As a WooCommerce Hosting Provider in London , we offer a range of WooCommerce hosting plans. Click here for more information! Well, you’re at peace and you’ve agreed to expand your commercial on

What Makes YouTube Platform An Useful Marketing Tool

Image
What is it that makes a platform a useful marketing tool? Is it: the number of users; the conversion rate of advertising into purchase; or, is it how many marketers use the site? A whole host of evidence can be used to suggest if a particular platform is useful or not. However, where all the current evidence points to is Youtube. YouTube is visited by nearly a quarter of the world's population every month, parading 2 billion and according to Alexa’s top sites, is the second most popular website in the world. What does this mean for you? It means it is time to get on board with the marketing ship, hoisted with red and white sails. In practice, this means having the correct YouTube marketing strategy for your product, service or brand. As a YouTube Advertising Agency in London , Shape the Market pledges to tailor your approach to ensure it capitalizes on what makes you unique and individual.  After all, what makes YouTube so great? Crucially, YouTube has been a platform in which many

SEO Marketing for Better Search Engine Results

Image
Have you ever thought that your business could be doing better? Has this ever led you to take the time to see how your website fairs on a results page? Of course you have, your business is your baby. However, has this process disappointed you because you didn’t rank high enough? Naturally, because according to Joel House, 92% of the share of traffic is received by companies who show up on the first page of results. A crucial reason for this is poor Search Engine Optimisation (SEO). This is the technique exercised by marketers to increase the quantity and quality of traffic to your website through organic search engine results. Essentially, effective SEO ranks you higher against your SEO Marketing London competition. After all, users don’t search through 5 pages just to find you. We all know we click on the first one. This is why at Shape the Market we offer SEO marketing to give your business or brand the boost it needs. So what exactly is the point of Search engine optimization?  Sur