What Makes YouTube Platform An Useful Marketing Tool

What is it that makes a platform a useful marketing tool? Is it: the number of users; the conversion rate of advertising into purchase; or, is it how many marketers use the site? A whole host of evidence can be used to suggest if a particular platform is useful or not. However, where all the current evidence points to is Youtube. YouTube is visited by nearly a quarter of the world's population every month, parading 2 billion and according to Alexa’s top sites, is the second most popular website in the world. What does this mean for you? It means it is time to get on board with the marketing ship, hoisted with red and white sails. In practice, this means having the correct YouTube marketing strategy for your product, service or brand. As a YouTube Advertising Agency in London, Shape the Market pledges to tailor your approach to ensure it capitalizes on what makes you unique and individual. 

After all, what makes YouTube so great? Crucially, YouTube has been a platform in which many have turned with the unfortunate collapse of social interaction as a consequence of Covid. It is therefore not surprising that  65% of users say YouTube content feels like real life because of its connection to individuals' hobbies and daily activities. Equally, YouTube saw a 50% increase in views on videos targeted at beginners learning new things. This means that YouTube is incredibly personal to the lives which are being marketed to, embedded into the daily business of your consumer, from finance to fun. Shape the Market recognises how a relationship through YouTube must be nurtured, else risk it being severed completely. This is why a tri-parted approach is adopted through TrueView, Pre-roll and Bumper Ads. Your plan will be approached in line with your product, brand or service. For more information, look for a free quote here!

We can all recall a time where we saw an ad in a local newspaper or magazine. Whilst yes, it was clear cut - was it engaging or remotely memorable? This is where Youtube marketing contrasts traditional means of marketing because of its ability to engage and cause users to imagine your product or service in use. Of course, the goal behind an ad is to cause user engagement and engagement. 80% of shoppers start their decision making process by watching a YouTube video pertaining to the product and 43% of online buyers will purchase a product seen from YouTube video ads. This is why Shape the Market uses both video and ad campaigns with appropriate maintenance and testing to ensure that your plan runs smoothly.

The most important part to an effective marketing campaign is the ability to reflect upon its success relative to the goal you set out to achieve. YouTube allows for a targeted marketing approach given that Google Analytics works alongside this platform. This means that a segmented approach can be adopted to focus on specific demographics, with specific key words and images. YouTubes recommendation engine helps users to make 70% of their watching choices on the platform. What does all this mean? It means that Youtube is on your side. It’s not surprising that 78% of markets consider YouTube to be the most effective platform for ads. As a YouTube Advertising Agency London,Shape the Market encompasses all aspects to make your Youtube marketing successful through full integration, full analysis and monthly reporting. Ensuring you track your success, is just as important as the success itself.

Money is inherently valuable. We all work hard for it and expect our investments, whether they be short or long term, to pay dividends. Fundamentally, this makes YouTube a superior means to market because not only are Youtube ads cheaper than Google Ads, they are 80% more effective in driving sales. Shape the Market ensures that your investment in Youtube marketing pays dividends in the form of new customers, clients and exposure through bid management and regulating cost per view.

Ultimately, we all know what an attractive ad looks like. It’s colourful, memorable and causes a degree of engagement. Whilst other means to market are effective, nothing compares to riding the YouTuber marketing wave. To be a smooth sailer, ensure to know your market. As a YouTube Advertising Agency London, we know Youtube is the most widely used social platform among US adults with a 73% active presence and 81% of parents with children aged 11 or younger let their kids watch YouTube. Shape the Market can help find your place through a bespoke marketing plan suited to your very needs.